Chris Koerner

The second year, maybe 60, 70,000.

And then I partnered with another business and they took over it.

I owned a third at that point.

And then they added one or two more stores and sold it.

So why do you think most people never even start?

They're just afraid of what people will think or say.

And people don't care.

That's the whole secret is people don't care about you.

They do that too.

Absolutely.

Yeah.

They get their dopamine from research because it feels good to crunch numbers, make spreadsheets, copy the sheet, make this scenario, this scenario.

It feels really good and we're getting dopamine from that.

But we need to get our dopamine from action, right?

From calling and trying to get a customer, trying to get a sale, like trying to call and negotiate a lease.

We get dopamine from both things, but the former is easier, the research side of things.

So they get stuck in that loop forever until they get bored with it and then they move on.

And then they tell people, ah, it just didn't work out.

I was afraid of what people thought as well.

I did something dumb.