Chris Koerner

Interesting.

I'm just going to make it mobile-friendly from day one, right?

So we're at a great advantage when we start...

where our competitors or our future competitors already are, instead of starting where we think we need to be, starting like trying to be different or innovative or unique.

In my experience, that's more of like a signal of our pride or our ego.

We feel kind of like weird or odd or even dirty or unethical if we're just like copying and pasting a business.

Even if we had the original idea ourselves,

When really there's nothing to be ashamed of.

Like we don't want to steal their intellectual property or their logo or anything, but copy what's already working.

People think, you know, people don't think that that's the thing because they think if I copy a business that's already working, then I'm not going to get any customers because this existing business has all the customers.

But it's interesting.

I had someone on the show where they talked about how some of the greatest entrepreneurs in the world basically just copy 95% of the blueprint.

I think it was Walmart.

I think he was talking about Walmart.

Yeah, they copied other like regional grocery chains.

Copying as a strategy.

Have you done that?

Oh, absolutely.

Give me an example.

Okay, well, I had a phone repair business when I was in college, 2010.