Chris Koerner

And if you look at Y Combinator, arguably the greatest startup incubator in the world, they have seven minute interviews.

And they said they would make it five minutes, but it just felt rude.

Right.

And in their interviews, they really know in the first three minutes if it's a fit or not.

And then the interview is done.

Like they're either in or they're not.

I approach hiring the same way.

I would much rather take like a law of large numbers approach to it and give five people 30 days to show what their skills are as opposed to spending 30 days going all in on one person.

Because in my experience, that one person that I spent 30 days on is not any more likely to succeed than those other five people that I might be testing.

Okay.

Okay.

And your example of that storage company you started, it sounds like you hit an old problem.

Yes, very much so.

And you tried to innovate an experiment, but this was an old problem where the laws of human beings and how they behave and businesses getting bust was still pertinent.

Yeah, and at the end of our two-year experiment, we looked just like all of our competitors.

So if we would have started there, we could have saved two years.

And this is what I find is founders waste years trying to experiment where old problems are still strong and still hold.

Yeah.

And this is what I, several of the mistakes I made in my company was I should have spent all of my time experimenting on the new problems and should have hired people to tell me how to navigate the old problems.

What was your, I think one of the videos that made you go pretty viral was your story of