Chris Koerner

Buc-ee's.

We don't know what Buc-ee's is around the world.

I think it's a US brand.

But this shows, I think, how you've always had an orientation to think slightly differently or innovatively.

Yeah.

What happened with Buc-ee's?

So this was during the time when I was running that business, shipping products for other companies, right?

Yeah.

Buc-ee's is a gas station brand with only 50 locations.

And from those 50 locations, they do billions of dollars of revenue.

I say gas station.

They're between 40,000 and 80,000 square feet.

Wow.

They're massive.

They have an amazing brand, an amazing logo, and they just have a lot of trust from their customers.

But these gas stations are like they're on the way out to these road trip destinations.

They're out in the middle of nowhere.

And so if you live in Dallas and you're driving down to the beach, you're going to stop by Buc-ee's on the way there and on the way back.

And you're probably going to spend hundreds of dollars, right?

You're going to fill up the tank.