Chris Koerner

Then you're going to buy shirts and snacks and all that stuff.

So...

At the time we were running this e-commerce fulfillment business, we went to Bucky's.

I brought my cousin, my business partner, just to kind of show him the experience.

And we were just having a conversation.

I remember exactly where I was.

I was like under this underpass, this huge underpass in DFW.

We were driving home.

And I said, man, these guys must kill it online.

They must sell so much stuff.

Why?

Because I knew that Disney sells like billions of dollars of t-shirts on their website, right?

I read a stat recently.

So I kind of just took that data point, connected it to Buc-ee's and said, all right, Buc-ee's is a fraction of the size of Disney, but they have the same amount of brand loyalty.

People love their shirts.

You'll see their shirts all over the world, even though they only have 50 locations like in the Southeast, right?

Yeah.

And so we went to their website and there was no shop button.

There was no place to buy their stuff.

And I was just like...