Chris Koerner
👤 SpeakerAppearances Over Time
Podcast Appearances
We launched a website.
Um,
And I emailed all the reporters I could find.
And one of them just loved the idea.
He ran with it.
And so he reached out to Bucky's for comment because they wouldn't respond to my cold emails.
I wanted to launch this like with them in tandem, but who am I?
They didn't care about me and I don't blame them.
And so he wrote this big article about me.
Millions of people read it.
All these other news outlets wrote about it.
And we did hundreds of thousands of dollars in our first 30 days organically.
from that.
How did Buc-ee's feel about that?
They wanted us to make some key changes to the website.
They wanted us to like basically put disclaimers everywhere that said, we are not Buc-ee's.
We're not affiliated with Buc-ee's.
They wanted us to change the name.
It had the word beaver in the name.
That's their mascot.