Chris Koerner

They just, they didn't want it to be confusing at all.

So we made all those changes and then we got like the unofficial thumbs up from them.

They said, we're not going to sign anything, but like you have our blessing.

Have fun.

And did that website make you a lot of money?

Yeah, it still is.

It's been five years.

We still own it, 100% of it, and it's going great.

And it's made you millions?

Uh-huh.

What can someone listening take from that in terms of applying that to their own life, finding opportunities like that out in the world?

Or is that just a one and done?

Is there only one opportunity like that?

Okay, so specific, I get asked that question a lot.

How could someone do that with another brand?

I don't know.

If there was another brand out there like that, I would be doing it, right?

Trader Joe's is similar, but they're very litigious.

I think that was kind of lightning in a bottle for that particular experiment, as in launching an online brand for an in-person business, okay?

But people should not be disheartened hearing that because on a macro level, people should take their curious ideas very seriously.