Chris Koerner

They need to shorten the amount of time spent between having the idea and doing something about that idea.

Why?

Because that will strengthen their bias reaction muscle, right?

We all have ideas.

Some of them good, some of them bad on a regular basis.

We usually don't do anything about it.

It's just a passing thought, right?

Whether it's a business idea or a hard conversation I need to have with something, any idea, right?

But the more we shrink the amount of time between doing something about that idea and having that idea, the more often we'll do that.

And it becomes a self-perpetuating snowball that just compounds.

And then before we know it, we'll get more ideas.

We'll do more about those ideas.

We'll be testing things.

We'll be learning tools.

We'll be experimenting.

And we'll have a whole portfolio of ideas.

Is there something in your mentality or perspective, though, where you walk into a Buc-ee's and you even think about how you could do something, whereas most people walk into a Buc-ee's and buy their stuff and leave?

Like, is there something foundational in the way that you're looking at the world?

Yeah, but I don't think I'm any different.

I think a lot of people have ideas like that.