Chris Koerner

Like you walk into a Buc-ee's and you see something about something that could be improved.

And people have these passing thoughts and they move on.

I think that you become an expert at doing something about those ideas when you do something about those ideas.

You get better at what you do, at what you test.

Because you've built up some kind of muscle, which means that you don't really care about, it seems, failure as much as the average person.

And also, in that particular case, the average person might think, well, I've got no experience in doing that.

No one has any experience in anything until they do it, right?

Like every expert started out as a beginner, right?

Sometimes, though, people try this and they learn, eh, it doesn't give them energy.

It's not for them.

That's okay.

Now when they have ideas, they can know, all right, box checked.

That's not really for me, that entrepreneurship thing.

Someone else needs to do that.

And great, good.

All the power to them.

I just want people to answer that question for themselves.

I hate seeing regret in people's faces.

Like I have friends that want to start a business.

They've always talked about it.