Chris Koerner

So for me, two to three weeks is about the test that I give it.

But for the average person, they have this thing called product market fit, which I'm sure you guys are familiar with.

And

A normal business, let's call it a business or a business idea, feels like pushing a boulder up a hill, right?

It's exhausting, it's hard.

We acquire two customers, we lose one.

We acquire three, we lose two.

That's normal.

That's okay, right?

But 5% of the time, you've got product market fit.

where instead of pushing that boulder up a hill, you're sprinting down a hill.

And the boulder represents demand, customers, right?

Money.

And they're chasing you.

You can't even sleep because you're fulfilling orders, right?

You just find the sweet spot in the market, the pricing, the offer, it just all aligns and you have product market fit, right?

That is a beautiful thing.

Like that is when you should not have shiny object syndrome and you won't.

Like just by default of the idea being so successful, you won't be looking around.

You'll be figuring out how to fulfill these orders, right?