Chris Koerner

So-

If you do twist in the beginning, it's kind of like you're kind of thinking of an analogy.

Like if you're on a long road trip and you start taking detours early on, or if a flight is on a flight path and he starts like getting off track just a little bit at the beginning, he's going to end up hundreds of miles away from his destination.

But if he starts making tweaks along the way, then he'll be much closer to where he would have been anyway.

And you might reach a better destination with some of those tweaks.

Exactly.

Because you're blending it with your experience, what you know better than the person that you're copying.

And so it's important to copy the model exactly at the beginning because you're also going to learn what it is about that existing model that works.

Yeah.

And therefore what you can iterate on, change, expand.

If you didn't, then you might miss something.

Exactly.

Because so often I've made the mistake of looking at another business and saying, oh man, why are they doing that?

Why are they charging like that?

They're charging all these different things.

That's so confusing.

I made this mistake.

I had an e-commerce fulfillment business where brands would send us all their products.

We had this big warehouse and we would ship all of their stuff out, right?

And I was like, why do they have storage fees, pick, pack, and ship fees?