Chris Koerner

It's then when you should not look around.

But if it's the normal thing and you're pushing a boulder up a hill and you still have shiny object syndrome, it doesn't mean you should just chase the first idea.

Because that boulder, like you could get over the hill and you could find product market fit.

Keep pushing it.

But also listen to those signals.

Because if something sounds like a good idea to us, it's for a reason.

And so it might sound woo-woo on the surface, but we need to get to the bottom of why that idea sounds interesting to us.

And then maybe spend a little bit of time just kind of exploring it a little bit.

I think that with the right distribution, the right marketing, any idea could work.

Like literally any business idea could work.

If I were to think of the dumbest idea, like...

like a Hello Kitty themed mousetrap, right?

Just objectively dumb.

And if I were to tweet about that, I might get zero customers, right?

If Elon Musk were to retweet me, I would get some customers because it's more distribution.

That's it.

It's not suddenly a good idea, right?

So I think that people should

spend less time on the ideation and more time on the distribution strategy, more time trying to find customers.

And if they do that, then a bad idea can become a good idea.