Chris Koerner

Like you put X in and you get out Y. A custom home building business is not that.

A home cleaning business is not that.

I want a business where it's just a very clear defined value that you add and then you get paid and you get a five-star review.

That's like one of my filters.

The other one which I heavily bias towards is approachability and affordability.

Last time I was on the pod, I was talking about like some backyard businesses, if you remember.

In-ground trampoline, yeah.

Yeah.

And I talked about another business, which was like the guy dollhouse kits.

Right.

Remember that one?

Yeah.

And Sam was like, dude, that backyard idea sucks.

But like, I like the dollhouse idea.

But like, if I were to run this, you can tell I've been thinking about this in the shower like every day since, right?

This is like my moment.

And Sam's not even here to defend himself.

When I run that through my filter, it's like, how many people could launch a guy dollhouse subscription business in the world and be successful?

And how approachable is that?

That's like a kind of on one hand.