Chris Koerner

And how do you test that idea to make sure there's enough demand?

Facebook ads, Facebook groups, Facebook marketplace,

meta ads, Instagram ads, short form video, Facebook posts.

You don't even need to go that far.

You could just post your idea to Facebook Marketplace.

It doesn't need to be a product idea.

It could be a service idea.

post it to Facebook marketplace, post another variation of it with a different price point or a different title and just see how many impressions each one gets.

And then you've got one signal.

You're like only 5% of the way there.

Then you just do it again.

You change the price point, you change the picture, you change some variable, leave the other ones the same and just keep testing.

And by the end of a week, you're gonna have a really good idea if that idea is worth anything or not.

It's not that difficult to be okay at it.

You watch a few YouTube videos, play around with it for a few hours, and you're probably, you're where you need to be to post ads and start spending money and start seeing some signals that look promising or not.

Yeah.

And they don't want to be told what to do.

They probably had a crappy boss.

They just want to own their time and they want to be able to provide for their family.

I mean, the American dream is ownership in all its forms, whether that's ownership of a house or of your time or your idea or money, financial situation.