Chris Koerner

Yeah.

Yeah, exactly.

And like, it's not approachable.

It's pretty complex, actually, like designs and materials and shipping and all that.

Right.

Whereas any dude can go rent an excavator on a Facebook marketplace and start digging a hole for a trampoline.

So it's like not sexy, but it's much more approachable.

And there could be three guys in every 30,000-person city owning that same business, which is what I love about it.

What's the difference?

Yeah.

So I'll speak to two businesses that I've actually started and not a hypothetical business like the trampoline one.

Binary outcome.

So

I own a tree trimming business and it's the best business in the world because we need to do one of two things, that's it.

We need to remove a tree entirely or we need to trim a tree, like specific branches.

So we show up, this one, cool.

We cut it down, we throw it in the truck, five-star review, 1500 bucks, right?

We've never got less than a five-star review, ever.

And it's not because we're amazing operators, it's just because it's simple.

Conversely, I've owned a house cleaning business and it was a nightmare.