Chris Koerner

And if I copy them, then I won't have to learn the hard way.

I had several of our executives over at my house over the last couple of days, and we were looking at different models.

So basically, we're looking at other companies that do similar things to us that have been around for a long time.

And the question I ended up asking at one moment, when I had the exact same epiphany, I was like, why do they do it that way?

Isn't that shitty?

And there was a second where I think we were tempted to try and reinvent the wheel.

But the question I ask myself now with the wisdom of many years of business is like,

why did it end up that way?

Which is why did our competitor who's been doing this for 50 years end up there?

Because as you said, there's clearly a set of things that have happened that have made them conclude, whether it's at scale or some other factor that's made them conclude that this is the best way of doing it.

And just like you, I've been wrong so many times where I've thought, oh, they're just idiots.

That's why they can't see this obvious thing.

But actually their model is stress tested in the market much more than

Mine is, maybe I should put my ego aside and at least start how they start, as you said, which I think is really important advice.

Yeah.

Well, there are times when a company just keeps doing something because it works.

Yeah.

And so they don't take the time to test something that works better.

Right.

But it's almost impossible to guess what that is.