Chris Koerner

It was an absolute wreck.

We were going through real estate agents because we thought, hey, they have a lot of surface area that they're touching and talking to a lot of homeowners on a daily basis so they can refer out all these jobs.

And then we had to get 1099s, all these house cleaners, because we didn't want employees.

And so we were finding these super unreliable house cleaners.

They had a vast array of equipment.

They would always show up late.

And sometimes the realtor would inspect the house.

Sometimes the homeowner would.

They had varying degrees of quality and preferences.

And one would say, hey, there's a hair on my floor.

And the other one didn't care.

It was just...

It was a recipe for one-star reviews and for low margins and for people not showing up.

And it was complex, but a complex business is fine if the juice is worth the squeeze and the margins are there or it's high ticket, but it didn't have any of those things.

So-

Yeah, so let's boil down business.

There's two tasks that any business owner needs to do.

They need to find customers.

They need to fulfill customers.

That's it.