Chris Koerner

Right.

Like if a if a clothing brand is growing their business entirely through Facebook ads and they've just never tried Google ads, maybe Google ads could convert twice as better, twice, twice better.

Right.

But I don't want to guess that.

I just want to start with Facebook ads and then I'll still take five percent of my budget and start testing other concepts.

But nine times out of 10, I ended up just coming right back to Facebook ads.

It got me thinking about how in business, basically everything, again, speaking broadly here, can be put into one of two categories, either like old problems, where thousands of people have come before you, and the same solutions and same thinking is still relevant, and then new problems.

You know, things like AI have created a set of new problems, new opportunities as well.

And what I tend to find is that like 95% of the things in business are like old problems, like hiring, cash flow, how finance is done, legal, all those kinds of things.

Yeah.

And when you're dealing with an old problem, expertise is usually the answer, which is like find someone who knows, hire someone or mentor or whatever.

And then you have these new problems where there is no blueprint in our industry.

It's a new challenge.

So experimentation is the answer.

Does that like broadly hold in your mind?

Oh, 100%.

Yeah, I like to say test everything except drugs.

Like we're always testing.

It's the basis to everything we do.

But do you test when it's an old problem?