Chris Koerner

Because they...

make a lot of money at their job and they like their job well enough.

They're not miserable.

And they're in their late forties and they probably feel like it would be too big of a risk to start something.

And do you objectively agree that it would be too big of a risk for them?

I do.

So you're looking at that on a risk reward basis, thinking the reward doesn't outweigh the risk here for you.

Yeah.

Yeah.

Because people come to me like hoping that I'll encourage them to quit their job, right?

Like begging me to do that without actually begging me.

And I don't want to do that.

I've never had to quit a job.

I started with entrepreneurship, right?

So the thought of being 48 with four kids and quitting my $400,000 a year job to test something, it just sounds crazy to me.

On the other hand, think of one person you know that isn't an entrepreneur, but definitely should be.

But you always think, why don't they do it?

Yeah.

Why did you think of that person?

Because it's a person that comes to me the most often with ideas.