Chris Koerner

And then in one of the groups, they told them that they could get this treat at a vending machine down the hallway if they wanted it after.

And the group that didn't understand they could get the same reward from a plan B worked significantly harder to complete that puzzle.

So there's something in the human psyche of when you know that you could get the reward in another way when you have a plan B, we work less hard at the plan A.

100%.

Logically, maybe we should.

You know, we're practical and responsible.

Remove the plan B from our mind.

Yeah.

Yeah, I just like...

I can't think of any stories from people in my sphere of influence that have tested something, quit the plan A, and then plan B just failed.

And like, they just lost everything.

Like, surely that's happened, right?

That does happen when people like prematurely quit.

But in my experience, it's just, it doesn't happen.

Like it has the opposite effect.

It becomes this huge motivating factor.

And when they quit, I asked them, like, how do you feel?

Are you freaking out?

And it's always, always, I'm so excited right now.

Like, I'm going to go all in on this.