Chris Koerner

There's so many ways to really vet something out before quitting that we don't have to quit.

But again,

The other side of my mouth, there's been two times in my entrepreneurial career when someone burned the boats for me, right?

I pull up to an island and so I've got my plan B. I'm testing this business.

This business is profitable.

It's paying the bills.

And then someone else in the middle of the night, they snuck out, they burned my boats.

I wake up and I'm like, whoa, where's my plan B?

I wasn't ready to burn those boats yet.

And plan A just freaking thrives, right?

And it's not so much because of the fact that I don't have a safety net anymore, but it's because that event put a chip on my shoulder that makes me want to prove those bad guys wrong, right?

To oversimplify.

Those guys that burned my boat.

Toxic motivation.

Exactly.

That's a good way to put it.

To show them I didn't need those boats.

I'm not going back, right?

This island is better than where I came from.

I remember reading about a study on Plan Bs where they got a group of students, two groups, and then they told them to do a puzzle to win a treat.