Chris Koerner

When I...

speak to people like Kevin O'Leary, who have worked with some of the greatest entrepreneurs to ever live, like Steve Jobs, and he's very familiar with Elon Musk.

They talk to me about focus.

And he says to me that the great thing about Steve Jobs is he was 80% signal.

and 20% noise, i.e.

80% of his time, he was focused on the most important thing, and he was brutal about not entertaining anything else.

Johnny Ives has famously said that the one thing Steve Jobs was most known for is his remarkable ability to focus.

He would literally ask you, what have you said no to, in order to focus on the most important thing.

I think about Mark Zuckerberg and his unbelievable ability to focus.

I remember several people at Meta, but also I think it's a public story, telling me that when he realized he was late to mobile, he refused to take any meetings about anything other than mobile.

Extreme levels of focus.

And then Kevin O'Leary from Shark Tank said the same to me about Elon Musk.

He says, Elon Musk is the only person I think operates close to 100% signal.

I interviewed Walter Isaacs in his biographer, and he said, Elon will sit in a meeting, and if people aren't talking about something that is the most important thing,

He'll completely zone out.

And then the minute he hears something that he considers to be the most important thing, it's like he snaps into reality and he takes control and he's deep into the detail.

And it sits in contradiction to a lot of the narrative of like lots of side hustles, lots of businesses, do as many things as you can.

But you've both kind of, you know, you've managed to create a life for yourself where you're a millionaire and you're free in that regard.

But when I look at the biggest companies in the world, there's this like, there appears to be obsessive focus.

Yeah.