Chris Koerner

speaker

5,859 appearances 6 recordings 5 series first heard Aug 2024 last heard 8 Jul

Chris Koerner’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Apr 2026 with 2.

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Why are they charging like that?

They're charging all these different things.

That's so confusing.

I made this mistake.

I had an e-commerce fulfillment business where brands would send us all their products.

We had this big warehouse and we would ship all of their stuff out, right?

And I was like, why do they have storage fees, pick, pack, and ship fees?

They charge fees for tracking their expiration dates.

They charge extra fees if there's five items in a box versus four.

There's so much friction there.

That's so messy.

We're going to make this simple.

We're going to just one flat fee, no storage fee, and that's going to be our differentiator, right?

And then over time, over the course of months and years, we learned, oh, storage fees.

It's because sometimes your customers go out of business and then you're left holding the bill.

And like your storage costs are actually very high.

There's nothing to pass on.

Oh, pick back and ship fees because you learn all these things.

And you're like, OK, I wasn't like this genius that had an MBA.

I was just like trying to put my own spin on it because I thought I was smarter than that business owner.

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