Chris Koerner
speaker
5,859 appearances
6 recordings
5 series
first heard Aug 2024
last heard 8 Jul
Chris Koerner’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Apr 2026 with 2.
Appearances
Turns out someone that's been doing this for 15 years versus 15 days knows a lot more about the industry than me.
And I'm much better off just copying his pricing, copying the layout of his website, copying the size of the warehouse he has, copying the same niche that he's going after because that's clearly working for him.
So I don't make that mistake anymore.
I don't assume that other competitors are idiots, right?
I've been proven wrong too many times.
I assume that they're doing that because they've learned the hard way.
Yeah.
And if I copy them, then I won't have to learn the hard way.
I had several of our executives over at my house over the last couple of days, and we were looking at different models.
So basically, we're looking at other companies that do similar things to us that have been around for a long time.
And the question I ended up asking at one moment, when I had the exact same epiphany, I was like, why do they do it that way?
Isn't that shitty?
And there was a second where I think we were tempted to try and reinvent the wheel.
But the question I ask myself now with the wisdom of many years of business is like,
why did it end up that way?
Which is why did our competitor who's been doing this for 50 years end up there?
Because as you said, there's clearly a set of things that have happened that have made them conclude, whether it's at scale or some other factor that's made them conclude that this is the best way of doing it.
And just like you, I've been wrong so many times where I've thought, oh, they're just idiots.
That's why they can't see this obvious thing.
But actually their model is stress tested in the market much more than
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