Chris Koerner
speaker
5,859 appearances
6 recordings
5 series
first heard Aug 2024
last heard 8 Jul
Chris Koerner’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Apr 2026 with 2.
Appearances
Mine is, maybe I should put my ego aside and at least start how they start, as you said, which I think is really important advice.
Yeah.
Well, there are times when a company just keeps doing something because it works.
Yeah.
And so they don't take the time to test something that works better.
Right.
But it's almost impossible to guess what that is.
Right.
Like if a if a clothing brand is growing their business entirely through Facebook ads and they've just never tried Google ads, maybe Google ads could convert twice as better, twice, twice better.
Right.
But I don't want to guess that.
I just want to start with Facebook ads and then I'll still take five percent of my budget and start testing other concepts.
But nine times out of 10, I ended up just coming right back to Facebook ads.
It got me thinking about how in business, basically everything, again, speaking broadly here, can be put into one of two categories, either like old problems, where thousands of people have come before you, and the same solutions and same thinking is still relevant, and then new problems.
You know, things like AI have created a set of new problems, new opportunities as well.
And what I tend to find is that like 95% of the things in business are like old problems, like hiring, cash flow, how finance is done, legal, all those kinds of things.
Yeah.
And when you're dealing with an old problem, expertise is usually the answer, which is like find someone who knows, hire someone or mentor or whatever.
And then you have these new problems where there is no blueprint in our industry.
It's a new challenge.
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