Chris Koerner

Or is that just a one and done?

Is there only one opportunity like that?

Okay, so specific, I get asked that question a lot.

How could someone do that with another brand?

I don't know.

If there was another brand out there like that, I would be doing it, right?

Trader Joe's is similar, but they're very litigious.

I think that was kind of lightning in a bottle for that particular experiment, as in launching an online brand for an in-person business, okay?

But people should not be disheartened hearing that because on a macro level, people should take their curious ideas very seriously.

They need to shorten the amount of time spent between having the idea and doing something about that idea.

Why?

Because that will strengthen their bias reaction muscle, right?

We all have ideas.

Some of them good, some of them bad on a regular basis.

We usually don't do anything about it.

It's just a passing thought, right?

Whether it's a business idea or a hard conversation I need to have with something, any idea, right?

But the more we shrink the amount of time between doing something about that idea and having that idea, the more often we'll do that.

And it becomes a self-perpetuating snowball that just compounds.

And then before we know it, we'll get more ideas.