Chris Koerner
👤 PersonAppearances Over Time
Podcast Appearances
I'm over here thinking like, man, you're using AI. Why are you charging so much? This is what I would pay a human to do it. Anyway, we started a programmatic SEO agency or not agency, a project. And we just did it all ourselves. And I won't tell you the niche because I don't want people to copy me.
I'm over here thinking like, man, you're using AI. Why are you charging so much? This is what I would pay a human to do it. Anyway, we started a programmatic SEO agency or not agency, a project. And we just did it all ourselves. And I won't tell you the niche because I don't want people to copy me.
I'm over here thinking like, man, you're using AI. Why are you charging so much? This is what I would pay a human to do it. Anyway, we started a programmatic SEO agency or not agency, a project. And we just did it all ourselves. And I won't tell you the niche because I don't want people to copy me.
But we didn't do anything special in that we just went to Google keyword tool and said, what's a home service that everyone's searching for that no one's bidding on? And there's hundreds. And we could talk about that all day. So we picked one that we were familiar with. We went to Webflow. We used this tool called TagParrot, Whalesync, and then, I believe, Airtable. Tied it all together.
But we didn't do anything special in that we just went to Google keyword tool and said, what's a home service that everyone's searching for that no one's bidding on? And there's hundreds. And we could talk about that all day. So we picked one that we were familiar with. We went to Webflow. We used this tool called TagParrot, Whalesync, and then, I believe, Airtable. Tied it all together.
But we didn't do anything special in that we just went to Google keyword tool and said, what's a home service that everyone's searching for that no one's bidding on? And there's hundreds. And we could talk about that all day. So we picked one that we were familiar with. We went to Webflow. We used this tool called TagParrot, Whalesync, and then, I believe, Airtable. Tied it all together.
It auto-indexes.
It auto-indexes.
It auto-indexes.
So... Whale Sync, I believe, it auto-indexes all of your pages. And Tag Parrot will, I could be getting this wrong, but it will give you keywords in your niches automatically. And so basically Zapier enables us to connect all these things and start pushing out content to thousands of websites.
So... Whale Sync, I believe, it auto-indexes all of your pages. And Tag Parrot will, I could be getting this wrong, but it will give you keywords in your niches automatically. And so basically Zapier enables us to connect all these things and start pushing out content to thousands of websites.
So... Whale Sync, I believe, it auto-indexes all of your pages. And Tag Parrot will, I could be getting this wrong, but it will give you keywords in your niches automatically. And so basically Zapier enables us to connect all these things and start pushing out content to thousands of websites.
So we went to the five most searched keywords in our niche that have low competition and we built 1,100 landing pages for each one of them. 100 for the top 100 Canadian cities by population and 1,000 the top American cities by population because Canada is about 10% as big as America. That left us with 5,500 landing pages.
So we went to the five most searched keywords in our niche that have low competition and we built 1,100 landing pages for each one of them. 100 for the top 100 Canadian cities by population and 1,000 the top American cities by population because Canada is about 10% as big as America. That left us with 5,500 landing pages.
So we went to the five most searched keywords in our niche that have low competition and we built 1,100 landing pages for each one of them. 100 for the top 100 Canadian cities by population and 1,000 the top American cities by population because Canada is about 10% as big as America. That left us with 5,500 landing pages.
And we started getting clicks, lots of clicks and leads, like actual leads worth hundreds of dollars. And this just kind of unlocked something for me. So we didn't invent programmatic SEO. It's been around for a while. But the idea of a programmatic SEO agency that acts more of an alternative to a franchise. So if I'm 30 to 50 something years,
And we started getting clicks, lots of clicks and leads, like actual leads worth hundreds of dollars. And this just kind of unlocked something for me. So we didn't invent programmatic SEO. It's been around for a while. But the idea of a programmatic SEO agency that acts more of an alternative to a franchise. So if I'm 30 to 50 something years,
And we started getting clicks, lots of clicks and leads, like actual leads worth hundreds of dollars. And this just kind of unlocked something for me. So we didn't invent programmatic SEO. It's been around for a while. But the idea of a programmatic SEO agency that acts more of an alternative to a franchise. So if I'm 30 to 50 something years,
working in 95, wanting to break out into entrepreneurship. I'm looking at pressure washing franchises and poop scooping franchises and what have you. Framing this as an alternative to a franchise of like, hey, we found this home service. Maybe it's gutter cleaning that very few people are bidding on and a lot of people are searching for.
working in 95, wanting to break out into entrepreneurship. I'm looking at pressure washing franchises and poop scooping franchises and what have you. Framing this as an alternative to a franchise of like, hey, we found this home service. Maybe it's gutter cleaning that very few people are bidding on and a lot of people are searching for.