Chris Koerner

Well, we've got to test everything.

We have to try new things.

We have to take that curious question and turn it into a business.

Maybe that's fun.

Maybe it's not, right?

We need more surface area for finding what our passions actually are.

Because we might think that like, I love woodworking.

I don't have to build a business around that because I love business.

So I can build a business around anything.

But if I got super hung up on like, I cannot make a profit from this woodworking business, then I would fail at entrepreneurship if I started there.

Whereas if I approach this from the angle of, all right, I like woodworking.

What else do I like?

Maybe I like running.

Maybe I like cooking.

Maybe I like short-form videos.

And I just start trying all those new things.

And eventually, I'm going to have enough surface area for testing that I'm going to find things where – have you heard of the Ikigai principle?

Right?

So what you love, what you're good at.

what the world needs and what you can charge for, right?