Chris Koerner

The overlap of that is the sweet spot.

That's what's scalable.

That's what you can do until you die.

But if you get super hung up on that on day one, like I'm just not passionate about that.

Like you're never going to find it.

Like you're going to be in that job forever.

My career follows the same arc, which is I tried tons of things and then I built this marketing business and then that became more of a product business and grew.

And I didn't love it.

Like it wasn't my passion to do, to help like Coca-Cola sell more cans of Coke or like, you know, Uber sell more Ubers necessarily.

That wasn't like my passion in life.

However, it taught me a bunch of skills, which then in, when I quit that business and I spent some time in psychedelics, DJing, building software, web three, you name it.

I came out on the other side and could ask myself that echo guy question, which is of all the things that I have tried, what is the thing that I would do that really irrespective of money?

Now I had that luxury to do that.

And actually in 2020, the answer was this.

Like this was the answer.

This answer was, I literally moved to London from New York.

and found a place without viewing it properly that looked like this because I thought this would be a good podcast set, and moved into that place, called Jack, and then we started about five years ago doing this weekly.

And it's become a business off the back of it.

But I didn't have that luxury at the start.

If I tried that from day one, I wouldn't have had either skills to know how to scale an audience.