Chris Koerner

Two steps forward, one step back.

And that's okay.

Like, that's not a bad thing.

But in my experience, 5% of the time,

I'll have a business where the boulder is chasing me.

Like I'm trying to not die because this boulder is chasing me down a hill.

And that boulder in this case represents customers, demand, right?

Like I can't sleep because I'm fulfilling orders.

I'm answering emails like I'm not getting distracted by the next shiny object.

That is validation.

That's product market fit in my experience.

You don't have to have that to launch.

I don't want people to misunderstand.

But if you have that, like you have something very special and you need to go all in on that thing.

There was a book published several years ago called The Lean Startup, which talks about this idea of just like testing an MVP as quickly as you possibly can.

Can you explain that to the audience who probably have ideas, but in their head are thinking, right, I've got to quit my job.

I'm going to have to raise money.

I'm going to have to spend two to three years building something to figure out if this is a good idea or not.

What is the alternative approach that you adopt when you're trying to stress test an idea quickly?

Yeah.