Chris Koerner

And then we're going to see...

Facebook gives us three stats when you post something to Facebook Marketplace.

Clicks, and then how many people that reach out, and then how many views.

So I'm going to post one Facebook Marketplace ad for the gummies.

Different picture.

It'll look like gummies.

Basically, same headline, same benefit, same description.

Post to Facebook in the same local market with the same radius.

Don't want to change any variables.

And then I'm going to open a Google Sheet, and I'm going to say how many views, how many clicks, how many messages for that ad.

Then I'm going to do the same thing, take the same features, the same benefits, different picture because this one's powder, post it in the same market with the same radius to Facebook Marketplace, and have a new column, views, reach outs, and clicks, right?

And then I'm going to watch and I'm going to see what's getting more clicks.

And I'm going to know within two hours where there's more demand.

Now, does that little sample size indicate like what form factor I should go all in on?

Not necessarily, but it's something.

It's a relevant data point, right?

There's not very likely to be a large amount of people searching for creating gummies on Facebook marketplace, but it doesn't matter because there's 2 billion people using it, right?

So we're just trying to capture some of that traffic.

So I'm going to do that with two ads.

And then after a day or two, I'm going to boost those two ads, put $10 behind each of them to see how my results differ.