Chris Koerner

You're just going to post a photo?

Yeah.

I'm just going to say like women's creatine brand actually tastes good, right?

Like did you know that creatine improves cognitive function or whatever?

Just your standard pitch.

I could even use AI to generate it.

It doesn't really matter at this point.

And I'm going to post it to Facebook Marketplace simply because that's the lowest amount of friction to get some level of validation or not.

Right.

Because in my experience, focus is overrated and momentum is underrated.

Right.

And so you could have told me any idea.

And my first step that I tell you to do is going to be something very, very low friction because I want you to get something back from the world, right?

Because the most likely way to sell that product is with meta ads, right?

But there's a lot of friction there.

Like it's hard to use.

So you're going to be like, okay, you're going to go, Chad, how do I use meta ads?

You're going to burn out and you're going to be on to something else by tomorrow.

But that might be an amazing idea, right?

So I'm going to tell you to go to Facebook Marketplace, even though people don't sell creatine on Facebook Marketplace.