Chris Koerner

This is very visual.

It's like, it's like pressure washing was five, 10 years ago.

It's fun to watch.

You get the time lapse of it and it's perfect for short form video.

So that's what you do.

You just post organically.

Um, you go print some walls for free just to get the content.

I mean, it's $8 for the ink.

Um, and then you just post it and then whatever organic pieces of content, uh, pop off, you just push paid ad spend behind that to a simple lead form and, uh,

How did you first find this wall printing niche?

I saw an Instagram video and honestly, this is one of those video, this is one of those businesses where you don't need to buy the thing and then like hope and pray that you find customers.

You can start posting other people's videos and say stuff like this is what wall printers can do instead of this is what my wall printer did.

Or you just go post a Facebook marketplace, generate some leads, throw up an AI generated website, get some leads.

Then once you have like some bookings or something, then you go finance a machine.

So all of my ideas are run through like my own personal filter, which is I've started over 80 businesses and I've learned what I hate, what I love, what most people hate, what most people would probably love.

And I like to call those binary outcomes, binary outcome businesses.

And that is a business that is just simple.

Like you put X in and you get out Y. A custom home building business is not that.

A home cleaning business is not that.

I want a business where it's just a very clear defined value that you add and then you get paid and you get a five-star review.