Chris Koerner

She needs an oil change, right?

And so Mary just interacts with you.

She's trusting you with the money.

You don't have to trust Bob with the money.

You just send Bob the money.

You make even more margin than Bob makes, right?

It's a higher price service, but what you're charging for is the better UI, the better user experience, and having a cleaner checkout method.

And is there particular types of businesses you would target with that approach?

Are you targeting ones that have a shitty customer experience, bad website, et cetera?

In the home services, like take your pick.

They pretty much all do, right?

There are some more established industries like roofing that don't have those issues because they have higher margins so they can afford better websites, but they pretty much all have a bad experience.

Any others at that $500 level that stand out to you?

Yeah, I love directory websites.

What's that?

So Travelocity is a directory website.

Yelp is a directory website.

It's a website with a list of things that helps people find answers to their questions more easily.

So another example of a website could be like,

wisconsinicesuppliers.com.