Chris Koerner

It's pretty complex, actually, like designs and materials and shipping and all that.

Right.

Whereas any dude can go rent an excavator on a Facebook marketplace and start digging a hole for a trampoline.

So it's like not sexy, but it's much more approachable.

And there could be three guys in every 30,000-person city owning that same business, which is what I love about it.

What's the difference?

Yeah.

So I'll speak to two businesses that I've actually started and not a hypothetical business like the trampoline one.

Binary outcome.

So

I own a tree trimming business and it's the best business in the world because we need to do one of two things, that's it.

We need to remove a tree entirely or we need to trim a tree, like specific branches.

So we show up, this one, cool.

We cut it down, we throw it in the truck, five-star review, 1500 bucks, right?

We've never got less than a five-star review, ever.

And it's not because we're amazing operators, it's just because it's simple.

Conversely, I've owned a house cleaning business and it was a nightmare.

It was an absolute wreck.

We were going through real estate agents because we thought, hey, they have a lot of surface area that they're touching and talking to a lot of homeowners on a daily basis so they can refer out all these jobs.

And then we had to get 1099s, all these house cleaners, because we didn't want employees.