Chris Koerner

I don't know if that's a website, right?

Where if I need to go buy ice for my party, I'm going to Google ice near me.

Some categories are so niche or so unevenly distributed that Google Maps is not a good solution for it, right?

So you're directed to these random directory websites that are just lists of other businesses.

And what people are doing is they're proactively creating their own directories by scraping, let's say, every dog park in Seattle, Washington, and putting them on a website.

And then they don't even drive traffic to it.

There's no paid ads.

They just wait for Google and for SEO to do its trick.

And it's very much an 80-20 rule.

You could kind of build the architecture for a directory website with Repl.it or Lovable.

And then you just copy and paste it, right, in different markets.

So the play here is to have dozens of directory websites.

And some of them make $0 a month.

Some make a few hundred.

Some make a few thousand.

But it's very passive.

It's like one of those rare things that's passive yet also doesn't need a ton of money to get started.

Where's the money coming from?

Where's the revenue?

Great question.