Chris Koerner

You can either do like display ads.

What's a display ad?

Just a banner ad on a website.

And are you having to go and sell that ad to someone that wants to buy it?

You would just take Google's ad network and just put it on your website so you don't have to do anything.

So you can just click a button and it'll add adverts to your website, which you're then paid for?

Yep.

Or you could just aggregate those leads.

Like if we had dog parks in Seattle and we see on our Google Analytics that we're driving traffic to this one dog park, then we reach out to them proactively and say, hey, you notice all these customers you've been getting?

That's because I put you on my website.

Would you like to pay $300 a year or a month or whatever?

for priority placement right so i like to call this permissionless marketing you're just proactively adding these businesses to a website they have nothing to lose you have nothing to lose and then once you see traffic then you reach out to them and say hey i've been bringing you more business would you like to start paying for that interesting and how much money can someone hope to make if they execute that strategy well in your view what's realistic

With a directory website, it could be tens of dollars a month, and it could be tens of thousands of dollars a month.

But we're not talking about building another Yelp or Travelocity.

This is a zero-employee business that costs almost nothing, less than $100 to start.

But it's just a numbers game.

You're not really going to know what directory really hits until months have passed and until you have a lot of surface area for these experiments.

I hear a lot of people talking about vending machines online.

And I've always been really curious about that.

People say you can make money from vending machines.