Chris Koerner

Net of net, all things considered,

It's harder to find customers than fulfill them.

That's the harder thing.

So do the harder thing first.

Before you buy a wall printer, before you buy a chainsaw, before you even find a crew that you're going to sub out all the chainsaw work to, find customers.

Try to find customers or learn about how to acquire customers in any niche.

Because if you can learn Facebook ads, then you can find customers in an e-com business or in a tree trimming business.

Right.

Spend time upfront trying to find customers, not like learning how to cut and like if you shouldn't cut an oak tree in February, and we learned that the hard way, right?

There's like disease and stuff.

Don't care or worry about any of that stuff.

Go to Facebook Marketplace and post, I own a tree trimming business, I can trim your tree.

See if anything happens.

If it doesn't, then like feel it out.

How are you still feeling about this?

Still enthused?

Cool.

Then like learn some Facebook ads or post to Facebook groups or like do X, Y, or Z number of things until you get some people that are raising their hands that aren't your mom or your sibling and saying, I want you to trim my tree.

Now it's like, okay, now I got to figure out how to fulfill.

It was, well, it's funny, because it's like, I like to say the efficacy of a growth hack is directly correlated to its lifespan, okay?