Chris Koerner
👤 SpeakerAppearances Over Time
Podcast Appearances
You post a Facebook ad that says, hey, find out what's happening in Boise, Idaho.
One email per week in your inbox.
You can acquire a subscriber for about 50 cents from Facebook or Instagram.
Okay.
let's call it a dollar to be more conservative.
Acquire a subscriber for a dollar.
If you sell ads inside that email newsletter, you can charge about 50 cents per month per subscriber.
So if we had a thousand dollars,
I would use a free trial for an email newsletter software like Beehive or ConvertKit or any of those.
And so I've already spent $0 and I would give all $1,000 to Meta.
I would set a defined radius in a local area.
Preferably it's where you live, but it doesn't have to be.
It could be on the other side of the world.
I've launched this.
I tested this in New Mexico and it worked.
I'd spend $1,000 to acquire 1,000 subscribers.
And then I would start sending them weekly newsletters.
What's happening in Boise, Idaho?
Discounts in Boise, Idaho.
News in Boise, Idaho.