Chris Lee

Most home service companies are using social media like a portfolio.

They post their finished work, they post five-star reviews, and then they wonder why nobody cares.

In this episode, I'm sitting down with Jade Sprague.

She's pulled in over 10 million views in the home service space, and she breaks down what actually drives attention and inbound demand.

We get in the shift that changes everything.

Stop trying to prove you're good and start making people feel connected to you.

Jade breaks down what that actually looks like in practice from what to film when you don't have a camera crew, how to make the day-to-day interesting, to the pieces of content that will always outperform those before and after photos.

If you want more leads in a brand people choose even when you're not the cheapest in town, this one's for you.

Jade, you have over 10 million views on your social media platform just in the last six months alone, almost 50,000 followers on Instagram, all in the home service space.

What do guys need to be doing to get this kind of exposure?

I, the first thing I would think of is like people need to stop posting so much about like the customer reviews and the work that they're doing and like speaking into all the jobs that they're doing, but more so speak into like who they are, why they run it, who their team is, like the values behind the company, the things the company focuses on and then show it.

So you're, you're telling me like they've got to stop showing like the results, like, Hey, this is the new job I did.

People will post like just a photo of a testimonial and it's like, what does that do for anyone?

Like, I feel like if I really wanted to check working with you, I would go look at the Google reviews.

I'll look at your website.

All the information I need to know about the job and the execution you can do lives there.

But social media to me is the place that you actually get to connect with somebody.

And it's really disconnected to just show them like a photo of a house and be like, windows are in.

and it's like cool like it doesn't really help much but getting to like tell a story of like people don't understand the amount of work it takes to actually put a window in a house for example or like all of those steps and like explaining that out is actually a lot more interesting and being like or like people will say like I can imagine like the storyline of people have you ever seen that thing that people are like have you never have you ever seen your neighbor take out their garbage and people are like never

like it doesn't exist like it's just like one of those like we're all in like the same garage that like our neighbors never take out their garbage but like imagine being like you've never seen windows be put in a house today's the day and then you like joke around with it being like this is your moment and like that to me is a lot more interesting and i'm more like emotionally connected to like how are they going to turn out than being like cool windows so what i'm hearing is make social media social