Chris Lee

Make it social.

Make it creative.

Make it your own.

Just make it so... The more creativity that you can throw into it, to me, is the most valuable thing that you can do.

Again, your personality is the most... It is the most valuable thing that you can own.

And I think leaning harder into the things that you can create from yourself for your company is so strong.

Other than being like, this job is done.

This is done.

Showing the back end.

Showing the struggles.

Showing...

If anything, the best way that you can show a customer testimonial isn't what they say or the finished product, but getting those videos being like, we surprised our customer with doing, she wanted her floors redone, but we ended up redoing her entire first and second floor and we're going to surprise her.

And that kind of stuff will hit harder than any written testimonial review.

So, Jade, the reason why you're sitting here today is because I saw one of your Instagram videos and you've had a lot of viral videos about the trades.

You have a great personal brand.

How has your ability to tell stories and build a personal brand impacted you in the trades and home services?

I feel like it.

It started with, it started being honestly because I just kind of owned that I didn't know anything about trades or the industry and was going into something that like was completely unknown, but I wanted to do it as a girl who was young, who didn't have a degree or no background in this space.

And the biggest thing that I got out of it wasn't necessarily business or like anything that helped my companies grow or the franchises grow, but was just the ability to like meet cool people.

Like a lot of the contracts that I got with other people