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Chris Lee

👤 Speaker
329 total appearances

Appearances Over Time

Podcast Appearances

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

I see it like, even like Sam Taggart in the door-to-door space, right?

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Like when he launched door-to-door con and that type of thing, I thought like,

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

well dude what are you doing like like nobody's gonna nobody's gonna buy into this right like everybody's trying to hold their own secret sauce like here my door-to-door group i don't want you to do it and and then he created just this cool abundant feeling of like recognizing people across different companies and and being able to share best practices across the board and and it's turned into something you know phenomenal and really better for everybody

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Right, right.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

And I thought the only person that would invest in this is the sales rep and the sales rep can't afford to do it.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

But instead, yeah, he's got these business owners that are literally paying to be trained by somebody outside of the organization.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Yeah, it's so it's so interesting.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Oh yeah, for sure.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

So I know one of your secret sauces in scaling your business was getting employee slash contractor buy-in, right?

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Basically an equity pool that allowed these guys to be able to share in the upside.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Can you speak a little bit more to that?

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

That's really cool.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

So how did you so 25 percent, like how did you structure earn out or, you know, rank into that pool?

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

So basically you created different ways for people to earn points into the, into the pool and your percentage of those points was your percentage of the pool.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

That's right.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Got it.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Got it.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

Yeah, this is a it's actually a same strategy that I that I teach inside our community as far as creating these long term incentive plans for the employees.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

The point structure and creative and getting creative with different ways that.

Next Level Pros
Why Most Trades Owners Can’t Scale Sales (And the Fix) Built on Doors, Not Google: The $500M Growth Playbook How Door-to-Door Scaled a $500M Company and Why It Works Anywhere

different positions inside the organization can earn those points and, and created a weighted, uh, creating a weighted system, uh, based on that.