Chris Lee

Voiceovers.

um and then eventually i ended up getting more into like filming myself and then speaking in the moment about the thing that i was doing but i always feel like the things that you see every day people don't see every day so getting creative about the way that you show your environment like the fact that i like like getting a little more creative that if i don't know if we're sitting here and the camera's right here in front of me this angle is probably pretty like natural or normal to somebody else

But if I put the camera like on the ceiling and I was like looking up being like, oh, hey, like it's so much more visually captivating because you wouldn't expect to see me from that angle, but you would expect to see me from this angle right here.

So it's like just trying to frame it.

So then who's editing these?

Well, okay.

It was me in the beginning.

And then I ended up getting an editor because I would spend like four hours a night editing because there was a time that I was posting every single day.

And then so I had like... Four hours, yeah.

Shoot me in the face.

It's a lot.

It's a lot because I would...

I would work the whole day and then you know spend four hours editing like falling asleep while I'm editing and then eventually I got to a point where I was like okay like I can so buy back all this time because I also will own I'm not even the best at editing like someone can do this better than me so now I have an editor and um he now it's like half and half like all

cut things together and edit things together but then he'll like add on like all of the things on top like i'll add i'll cut all the clips together the way i want them cut together purely because i know like my personality or humor or like randomly like while i'm filming i'll like think like i gotta keep that in like i gotta keep that in but i don't want to add all the text i don't want to add all the photos so then he'll like go and clean everything up for me add music he has a playlist i created that he can just pull songs from it so you only use the same songs over and over again

pretty much but the playlist has like 2 000 songs so yeah it's basically like well my goal wasn't to like use a bunch of like instagram um audios that are like viral or anything like that but my goal was to create a playlist of all the music i actually just love and then so as you follow me like even though you don't know it like you're listening to my playlist like that's what i would normally listen to because my goal wasn't really it was just to

figure out all the small things of how I can build a brand around me that people just start to know me really well versus like, you can know I was running a handyman company, sure.

But yesterday I posted that I was drinking an energy drink and I got so many people swiping up being like, no more black coffee.

Why aren't you drinking black coffee anymore?

And I'm like, it's crazy, guys.

It's just one day.