Chris Lee

We just sold our franchise.

Since it was a franchise, it was like, we just got to a place where I was like, you know, someone else wanted our franchises in our cities.

And I was like, you, let's do it.

Like, why not?

Let's do it.

So we sold those about two, three months ago.

So tell me this, how can storytelling impact anybody, regardless of what kind of company you own or whatnot?

Give me, give me the masterclass on that.

I feel like to me storytelling is really about like helping people see the vision that you want to create but also the emotional attachment of why you want to create that vision.

Like for me like owning a handyman company might not be the most glamorous thing but it was like getting people to understand why I wanted to do this.

I wanted to go into an industry that I kind of had no right being in and run a team of guys that I had no right being the leader of and like

get into those positions because then you either want people to root for you or honestly root against you and i didn't really mind which direction they rooted in because it's just people now have an emotional attachment to the thing that you're doing which i think is super insane and when you create that you start to create that like mass movement framework where people start to like want to root for you or root against you um like my favorite thing about storytelling is just

Like you never ever know who's watching.

Like you never know who's watching.

I wouldn't have known that you would have ever seen a video of me sitting in my room in Canada on my computer answering emails.

Like how does that lead us to being here right now?

Or lead me to some of the most amazing friendships that I currently have or different opportunities that I have.

I think storytelling and the way that you can present what you're doing to the world is so valuable to get people to either buy in or out of the vision you're creating.

So I'm a big believer that our online profile is essentially our resume and that, yeah, sure, maybe 95% of the views are irrelevant, right?

Maybe it's somebody in South Africa, Canada or whatnot watching it.