Chris Lee

It doesn't speak to my end audience, right?

Like say, for example, I own an electrical company in Chicago, right?

And obviously I'd like to get more views

Chicago homeowners to get electrical services from me.

Like that's that's the end goal.

And I go and I tell this story or whatnot, and it's shared with somebody in Florida or share with it like you.

And and yes, some of those things are irrelevant.

But at the end of the day, I'm a big believer that like it's our online resume.

So like if somebody is looking into your company, they go to your social media profile and they see this story of what's being like, like those obviously are the most important.

Yeah, yeah, I think so too.

And like a big thing for us is that we ended up getting our client base was like highly women and moms and widows and they just really loved that there is like a girl behind like the whole thing.

Even though it was still men doing the jobs, it's still like all my guys, contractors, full-times, all men.

Not that I just, no women applied, so not on me, but they just loved the idea that when they called, it was like me answering the phones and

When things went like wrong or right or whatever the scenario was, I'd go up to their house and then they'd be like, you run this?

It was like such a nice feeling.

And I think that they also just like it helped to buy into what I was doing, being like, oh, you're just like this dreamer kid.

Like, this is awesome.

You know, you bring up a strong point, just like the power of having a woman's face in marketing or in the home services is like so valuable right now.

I saw a stat the other day.

It was actually somebody promoting like, hey, if you went and started this type of company in the home services, and basically what it was is a company that appeals to single women that own homes, whether it's widows, never been married, divorcees, whatever else.