Chris Lee

It's something like 20 to 25% of all homeowners are that, fit into that camp.

And a lot of times those people, they don't feel comfortable dealing with

some random dude coming into their house you know that hey i'm not sure if there's background checks i'm not sure like what what has actually happened here versus like having this nice forward-facing marketing face that hey i you know i feel comfortable right like appealing more to that like hey i'm willing to pay for security and comfort over even a job well done

Yeah.

I think the biggest thing that like I wanted to do was everything that I did online was actually never promoting the work we did.

There is not like one video of my guys ever finishing a job on my on my social media ever.

It was always about like the back end of running this and what it takes to run it.

And then.

my like story and the way that I've like used a lot of like the way that I've spoken into what I did was all about that.

To me, what I was running wasn't about the work.

It was about the communication.

That's the broken part of this industry.

Like there are so many guys who do amazing work and like do it every single day, but like the homeowner doesn't really, they obviously care if the work's great, but like,

it actually, the broken side of it is all the systems that back it all up.

Getting companies that actually are going to call you after and be like, did you actually, like, did you enjoy that?

Was it great?

Like, did you like the service?

Like, or just people who answer their phones in general who are happy to talk to you.

Because a lot of these trades guys who will answer their phone on the spot are also on the job at the same time.

Right.