Chris Mack

Spokal is a content marketing automation platform, which sounds like a lot of buzzwords.

Basically, it's been designed to help small businesses be able to use content marketing to deliver new leads to their own businesses.

We started in 2012.

Okay.

Yeah, actually for me, I had left my consulting gigs a couple of years previously.

I think I'd reached my limits of where I wanted to go in the corporate space.

And so I actually just kind of quit everything and traveled for a couple of years.

Oh, wow.

Where'd you travel?

All over Asia, South America, Europe.

Yeah, pretty much like Australia, pretty much everywhere except for Africa, really.

And yeah, and then I came back to Vancouver.

That was in 2012.

And then fast forward to today, how many customers have you scaled to?

Well, so we scaled up, kind of been on this interesting journey.

We started with the plan of becoming like a startup and we joined like a little, you know, type of workspace.

And then we scaled up.

Quite a bit.

But we reached a point where basically the onboarding and getting new customers was kind of hitting equilibrium with the number of people that were leaving as well.

SMB is kind of a tough space.