Chris Mack

People start a new platform, try their hand at it for three months or six months or a year and then leave.

So we're seeing a lot of churn.

I mean, this was a while back.

So I'm not sure I could even give you the exact numbers anymore.

But what we were seeing is like, we're working harder and harder and harder and not really seeing the kind of growth that we were used to seeing.

And so we kind of were faced with a choice and it was either, you know, revamp our entire kind of process and revamp our entire, the way we were approaching everything or accept that it was never really going to

scale as a startup.

And it would be a really it was a nice business and accepted it as that.

So that's basically where we've gotten to is that we stopped growing probably a few years back and we went fully remote and now we manage everything remotely.

and manage our existing customers extremely low.

You know what?

I don't even check anymore, but I would say it's less than that.

It's probably sitting at... Okay.

We don't talk about how many customers we have because that doesn't really help our customers.

There's like, that was part of the startup game.

It's part of the thing that we realized moving into this is that like, there's two ways to approach a new business and one is to try to play the startup game and- What do you mean?

play the startup game so when you enter for when we entered um when we started building this company there was a lot of drive and a lot of people pushing you know to take uh investment dollars for example or to uh you know really focus on all the metrics that you've been talking about churn mmr mr like there's really important baseline things but they're they're really important

if you've got a certain goal in mind.

We're still not releasing those numbers.

I guess it was just a decision that we made a while back.