Chris Marientis

And by really looking at those in a micro level and even more so by team, by vertical we're going after, it gives you a lot of rich data to help you better understand how your revenue is going to shape up in the next month or two.

but also where you need to spend time and focus with your sales organization.

So it's super important that you have the infrastructure to be able to do something like that.

So the next section I'm going to talk about is, is about leadership and culture.

So when we started this transition and to bring in new, new, brought in new leadership, you know, in my, our philosophy on this is you can't,

take your new leadership and go into a conference room and whiteboard what do we want our culture to be.

It's not authentic and it's not going to be something that's going to be bought into by your people.

What we ended up doing is we did a survey of all the people in our company and we said we'd like you to describe in words all the good things you think about the Surefire culture and all the bad things that you think about the Surefire culture.

And, you know, sort of like the analogy to this is like when you're on a diet, you don't want to focus on eating.

So we didn't want to focus on the bad things.

We want everybody focused on, you know, working towards behaviors that are the good parts of our culture.

And I'll just walk you through.

We ended up, you know, sort of putting all these ideas into five sort of pillars of our culture.

One is driven by purpose.

our purpose is really around helping small business owners create wealth they're getting ripped off by agencies and they've got they're overwhelmed confused

pissed off most of the time because they really don't understand this new world of marketing.

So we wanted to make it super easy for them to understand it and how to be successful in it.

And that is our mission.

That's our quest.

So we're all, you know, the people who come here have that same purpose and we make it clear in the interviewing process, all these different things that we expect.