Chris Raroque

Also just hand-drawn on an iPad, but you can just generate these things.

But in general, something that I'm surprised I don't see a lot of developers taking advantage of is making widgets.

Because when you have them, number one, users are always very delighted when they see that.

They're like, oh, amazing, they have a lock screen widget, home screen widget, or an Apple Watch app.

I mean, think about the apps you use every day.

You were probably so excited when you were like, oh, thank God they have an Apple Watch app.

Thank God they have this.

It's a signal that this is a high-quality app when the developer's invested in a lock screen, home screen, or an Apple Watch widget.

The other thing, though, that's a bonus if you are a developer for your widget is people don't understand what a retention boost having a widget is.

Because when a user is using your app

and they open their phone, there are a thousand other apps that are trying to get their attention, especially through notifications, through other widgets.

Having a widget and taking up this much real estate on a user's device is literally a cheat code.

Because now anytime someone opens their app, it's overpowering the other apps.

I don't even look at the watch app or the fitness app.

I'm very drawn to this.

So if you are able to pull it off and get a widget on someone's home screen,

the chances of them opening your app increase substantially, which increases your retention, which increases the chance of them building a habit.

And then even further, if you can do a lock screen widget, this is the ultimate cheat code because only four apps max

are allowed to be on a user's lock screen.

And if you can get one of those positions, they're going to see your widget at least 150 times a day.