Chris Raroque

Because now anytime someone opens their app, it's overpowering the other apps.

I don't even look at the watch app or the fitness app.

I'm very drawn to this.

So if you are able to pull it off and get a widget on someone's home screen,

the chances of them opening your app increase substantially, which increases your retention, which increases the chance of them building a habit.

And then even further, if you can do a lock screen widget, this is the ultimate cheat code because only four apps max

are allowed to be on a user's lock screen.

And if you can get one of those positions, they're going to see your widget at least 150 times a day.

Every time they look and they look at their lock screen, they're probably going to see your widget.

And then when they tap it, it'll do a deep link and open.

It's just such a retention cheat code.

So it's a win-win.

Basically, it makes your app feel more premium when you have it, but also...

it just increases retention dramatically.

I've applied it to all my other apps.

So my daily planning app, we have this widget that shows how many tasks you have left.

Again, custom illustrations done for all the widgets.

And then same thing for my budgeting app, Luna, to see how much you're spending.

There's a lock screen widget.

When I implemented these things, retention, I think it more than doubled, I'm pretty sure, because of this.