Chris Savage

And you're planning on losing another $250,000 in March, but revenue is going to go up.

Revenue doesn't go up, and you end up losing $300,000.

It ends up creating some stress.

I mean, that's a great question.

I think we started with... Before we started to throw the pedal down, we had...

I can't remember the exact amount, multiple millions.

And we were trending lower.

I could start to see a time horizon where we went from living forever to it was going to be more like seven months or something.

So that was very stressful.

But what was happening is because everyone was so short-term focused, we couldn't even execute on the long-term ideas.

We'd do a long-term thing and then everyone would be like, why isn't that working?

Why are we putting effort into that?

And it just made everything really short-term.

And it just seemed like

It was just going to be programmatic as opposed to longer-term bets on things and more creative work in our marketing and focusing on the experience of the product.

kind of fell away towards just kind of short-term growth things.

So we, we did not.

So we're very fortunate.

So we decided not to sell.

We realized that create, that did create a misalignment with our angel investors.