Chris Savage

And I think that a lot of companies go in one of like almost like they swing the pendulum in either direction.

Like you just make really concrete asks to purchase or you go only on the other side of like being like optimizing customer experience, even for the free customer.

And so we've tried a lot of stuff, but it's funny, actually, one of the best.

performing things we've ever done has been making content that is just like inspirational, useful content, sending that to free accounts.

And that's like a reminder to people of like, oh, hey, I should check out this product.

So for years, actually, when we've launched a big piece of content, that's often the same day that you see a spike in self-service sales.

from people who are on free accounts.

Yeah, so that's a great question.

The ones that are directly attributable are probably...

15 okay um the thing that's hard about it is that you know if you see enough wistia players you start thinking like what is this thing google it go look and you probably search for wistia come directly and so there's like some bigger chunk but it's hard to tell how much of it is really seeing the wistia player it makes good sense now have you decided to bootstrap this thing or have you guys raised capital

So we raised two angel rounds, one in 2008 and one in 2010, but we only raised a total of a million.

So we've actually much more been on the bootstrapping path, which has been good.

I mean, it's it's the last couple of years we kind of got so profitable that we felt like we need to try to aggressively grow faster.

And as we try that in the last couple of years, like.

it was clear to me why being profitable was so good because like you try, you add all these other things on and all this complexity to the business.

And if it isn't complexity that actually truly makes sense with us, it didn't help that much.

And so we are, we are very focused on the longterm and we found that we've done our best work when we're focused on longterm when that, that, you know, from a customer acquisition standpoint, from a product standpoint, everything we're actually in the process right now of trying to recenter everything around that.

Yeah, it's really easy.

I think complexity can feel intoxicating because you have this complex idea and you're like, all right, if we do this, then we're really smart and it'll really work.

And you have enough of those complex ideas that it's confusing as hell and no one knows what the hell you do and what's going on.