Chris Savage

Um, and you know, usually when we're in our like fattest spending periods, the cost of acquiring a customer can get to a place of, you know, a few hundred bucks to like a thousand bucks.

Um, but a lot of the things that we do best are, are much more affordable than that or free or free.

Yeah, yeah, exactly.

And I think it's, what I've noticed is actually that people get obsessed with this like year payback thing, because everyone says if you're not doing the year payback, that you're not investing enough in growth.

But the problem is like, it's so easy to do dumb stuff or things that look like they're working that aren't actually.

And it's so, you know, you get on that rat race of trying to continue to fund that when we've found that sometimes just thinking the other direction of like, all right, we want a month payback

How do you, you have to just almost like open your brain to the things that are the 10X to the 20X returns when you start doing that.

And that's been more healthy for us from a creative perspective.

Yeah.

I think it's, and it's, it's funny cause it's hard to do that sometimes.

Like it's so, it seems so simple and there's so much advice in the other direction, but I completely agree that actually saying like, okay, be scrappy as hell and then find something that scales in a completely different way than anybody else is thinking about it.

Cause no one else is being that scrappy.

And it's a hard thing to almost like help people unlearn.

But as we've done it, it's always been by far, you know, gets us thinking about more creative solutions.

So we don't disclose our revenue, but what like you're giving me a range.

We're more actually focused on profitability right now.

So we'd hit like a significant profitability goal.

Right now it's so we've been running this mode of like running cash flow break even as we've been scaling and now we've decided to run more profitably.

And so it's more like it's a simple would be a symbol right now of like how hard we're working to do that.

So, you know, I.