Chris Wilson

Yeah, it absolutely factors into it.

And like I said, the great thing about Eyes Over is it leads polling.

And what's interesting is in early February, Hunt passed Cornyn in terms of our internal trackings.

on eyes over.

And then what we saw about three or four days later that ends up popping up, I'm sure in their internal polling,

And to your point, we've seen $13 million in recorded advertising anti-hunt.

And you said his mother may not vote against him.

It's been something to watch.

So if there's $13 million that is spent on TV, and as you know, direct mail, grassroots, door-to-door, and digital doesn't get reported in the same way.

So I usually take that number and increase it by 60% to 70%.

So let's just say probably a conservative figure is somewhere in the range of $20 million.

has been spent attacking Wesley Hunt overall.

And you're right, there hasn't been a lot of positive run in this campaign.

There has been a call and Senator Cornyn and tell him what a great job he's doing, shutting down the border, things like that.

But it has really been more of an anti-campaign.

It's been, it seems the strategy of Cornyn and his supporters has been to make people vote against Hunt and vote against Paxson rather than provide

Any sort of positive reason is for Cornyn.

And I'll say, you know, in modern politics, the race isn't just fought on TV anymore.

It's fought in the grassroots narrative ecosystem.

And the candidate who dominates that ecosystem has the momentum on the field.