Christian Geissendoerfer

So USE is a location-based mobile advertising company.

We are experts in location-based advertising solutions and we help brands, global leading brands, to target people around specific geographic locations.

So you take an airport for example, we help

fragrance brands when they launch a new perfume or if they are for promotion that people when they land at the airport or when they depart get targeted geographically with the GPS precise location to

get to people to know about the promotion at the stores and then this display ads inside mobile applications and the ad has also a dynamic copy so it tells you for example singapore changi airport terminal one go to the duty free store and find your special gift for example for the new fragrance how are you getting control over the inventory on the mobile app on the mobile device where you actually show that ad

So we're actually aggregating inventory from different mobile networks.

So we're working with some premium publishers directly as well to place ads.

But then to get the volume, we're basically working with any available major ad network, also from different inventories.

And for travelers specifically, the Chinese speaking community is quite important as luxury travelers.

So we make sure we get all these.

inventories aggregated so that the volume is big enough so that you're reaching also 10,000 or 100,000 of travelers every day and not only a very limited number.

It's an arbitrage at the end of the day.

So we buy the inventory for the campaigns whenever we have campaigns running specifically to those locations, multiple airports, or also if you're a retailer with multiple location of the outlets, your branches, then we set up those campaigns, we optimize and it's a premium product we're selling here.

So our team does end to end from setting up the campaign and even can help us creatives and then

Basically, yeah, delivering a great service, including reporting and optimization to the client.

And that's where we charge for.

Exactly.

Not those exact figures, but... Is it tied to CPM?

It's a CPM, yes, mainly.

Got it.